The fancy word in todays marketing "Digital Marketing"  and how it is making difference :

It is the driving factor for making superfluous sales. Marketing makes people aware about the products, sometimes it teaches/educates the customers about products, sometimes it create needs in the market which is not there. The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close. To substantiate my points, I would like to give you some examples of marketing which made brands popular, and favourite simultaneously.

1.         Nike: Just Do It.

Once upon a time, Nike's product catered almost exclusively to marathon runners? Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At the time, Reebok was selling more shoes than Nike). And so, in the late 1980s, Nike created the "Just Do It." Campaign. It was a hit.

In 1988, Nike sales were at $800 million; by 1998, sales exceeded $9.2 billion. "Just Do It." was short and sweet, yet encapsulated everything people felt when they were exercising -- and people still feel that feeling today. Don’t want to run five miles? Just Do It. Don’t want walk up four flights of stairs? Just Do It. It's a slogan we can all relate to: the drive to push ourselves beyond our limits.

2.      Volkswagen: Think Small

Many marketing and advertising professionals like to call Volkswagen's "Think Small" campaign the gold standard. Created in 1960 by a legendary advertising group at Doyle Dane & Bernbach (DDB), the campaign set out to answer one question: How do you change peoples' perceptions not only about a product, but also about an entire group of people?

See, Americans always had a propensity to buy big American cars -- and even 15 years after WWII ended, most Americans were still not buying small German cars. So what did this Volkswagen advertisement do? It played right into the audience’s expectations. You think I’m small? Yeah, I am. They never tried to be something they were not.

That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Consumers recognize and appreciate honesty.

3.      Apple: Get a Mac

While there have been many great Apple campaigns, this one takes the cake. The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. The campaign tells Mac's audience everything they need to know about their product without being overt -- and they did it in a clever way.

The question arises is Traditional Marketing Mix adequate for digital Marketing, or we will have to strategize different MarketinMix ?

The marketing mix has persisted now for over 40 years as the 4P’s of Product, Price, Place and Promotion. However, in the post dot-com boom, marketing managers are learning to cope with a whole host of new marketing elements that have emerged from the on-line world of the internet. In some ways these new marketing elements have close analogs in the off-line world, and yet from another perspective they are revolutionary and worthy of a new characterization into what we coin as the EMarketing mix (or the e-marketing delta to the traditional marketing mix). Today, few if any marketing plans can be complete without a blending of the E-Marketing mix into the traditional mix to form an effective marketing strategy.

The rising popularity of digital marketing has forced traditional marketing avenues to take notice and combine practices. Even though traditional marketing still has its place in your marketing mix, it is diminishing in our digitally based world. For today’s businesses, it is imperative to have a website and to use this technology as a means to interact with their consumer base. But, instead of thinking the decision is an “either-or” situation, you should look to capitalize on the strengths of both online and traditional marketing. 

It is important to note that, although the communication channels and monitoring methods may differ, marketing is marketing regardless of whether it happens online or not. Marketers still need to think up great ways to market their products/services, and time and effort has to be invested into turning those ideas into workable plans. With the lines between digital and traditional marketing becoming more blurred as TV and radio (and many other “old fashioned” forms of communication) continues to evolve to meet the demands of their users, you must adapt your marketing practices to this new era.